Bridgestone acquires ETB auto service network in the UK

Bridgestone has acquired UK automotive service provider ETB. Acquisition of the service shop network strengthens the tire maker’s retail footprint in the UK, the company said.

Under the names of Exhaust Tyres Batteries and Britannia Tyres, ETB runs 32 locations with 265 employees that serve 10,000 customers a month. Through the purchase, Bridgestone said it will gain a better understanding of regional end-users, and will continue to build its position in the market.

Robin Shaw, MD for the Bridgestone North Region, said: “ETB is an established family-owned business with over 35 years of experience. The entrepreneurial mind-set of its owner, Charles Ivill, is a perfect fit with our expansion strategy. This, coupled with a very professional team and his local insight and experience, will be invaluable to us.”

Bridgestone has focused on retail acquisitions and joint ventures over the last four years, acquiring businesses in France, Germany, Spain and Slovakia. The company’s retail network includes Speedy, First Stop and Côté Route.

ETB and Britannia Tyres will continue operating under their current identities and with current staff. Charles Ivill will continue to direct company operations from the company’s headquarters in Worcester.

Source: The Smithers Report